This project focused on designing traditional Japanese calligraphy for a premium matcha nama chocolate packaging. The aim was to express the refined elegance and authenticity of Japanese confectionery through a brush-style logo that highlights the craftsmanship of artisanal matcha chocolate while evoking a sense of tradition and sophistication.
YEAR
2022
ROLE
Japanese Calligraphy Design
Visual Branding
SERVICES
Ideation and concept development for the calligraphy
Exploration of multiple brush lettering styles
About the project
Goal
To create a culturally rooted and visually distinctive calligraphy design that communicates the premium quality and traditional Japanese spirit of matcha nama chocolate, appealing to both domestic and international audiences.
Smooth Scroll
This will hide itself!
This will hide itself!
Shitennouji chaya
OVERVIEW
This project focused on designing traditional Japanese calligraphy for a premium matcha nama chocolate packaging. The aim was to express the refined elegance and authenticity of Japanese confectionery through a brush-style logo that highlights the craftsmanship of artisanal matcha chocolate while evoking a sense of tradition and sophistication.
YEAR
2022
ROLE
Japanese Calligraphy Design
Visual Branding
SERVICES
Ideation and concept development for the calligraphy
Exploration of multiple brush lettering styles
About the project
Goal
To create a culturally rooted and visually distinctive calligraphy design that communicates the premium quality and traditional Japanese spirit of matcha nama chocolate, appealing to both domestic and international audiences.
Smooth Scroll
This will hide itself!
This will hide itself!
Shitennouji chaya
OVERVIEW
This project focused on designing traditional Japanese calligraphy for a premium matcha nama chocolate packaging. The aim was to express the refined elegance and authenticity of Japanese confectionery through a brush-style logo that highlights the craftsmanship of artisanal matcha chocolate while evoking a sense of tradition and sophistication.
YEAR
2022
ROLE
Japanese Calligraphy Design
Visual Branding
SERVICES
Ideation and concept development for the calligraphy
Exploration of multiple brush lettering styles
About the project
Goal
To create a culturally rooted and visually distinctive calligraphy design that communicates the premium quality and traditional Japanese spirit of matcha nama chocolate, appealing to both domestic and international audiences.
Smooth Scroll
This will hide itself!
This will hide itself!